Finding Time - The fast, the bad, the ugly, the alternatives by Rebecca Solnit
THE FOUR HORSEMEN OF MY APOCALYPSE are called Efficiency, Convenience, Profitability, and Security, and in their names, crimes against poetry, pleasure, sociability, and the very largeness of the world are daily, hourly, constantly carried out. These marauding horsemen are deployed by technophiles, advertisers, and profiteers to assault the nameless pleasures and meanings that knit together our lives and expand our horizons.
The problem is partly one of language. The language of commerce has been engineered to describe the overt purpose of a thing, but cannot encompass fringe benefits or peripheral pleasures. It weighs the obvious against what in its terms are incomprehensible. When I drive from here to there, speed, privacy, control, and safety are easy to claim. When I walk, what happens is more vague, more ambiguous—and in many circumstances much richer. I am out in the world. It’s exercise, though not so quantifiably as on a treadmill in a gym with a digital readout. It’s myriad little epiphanies and encounters that knit me more tightly into my place and maybe enhance the place overall. The carbon emissions are essentially nil. Many more benefits are more subjective, more ethereal—and more wordy. You can’t describe them in a few familiar phrases; and if you’re not practiced at describing them, you may not be able to articulate them at all. It is difficult to value what cannot be named. Since someone makes money every time you buy a car or fill it up, there’s a whole commercial language built around getting us to drive; there’s little or no language promoting the free act of walking. Have you not driven a Ford lately?
[to read the essay in full click on the heading]
The problem is partly one of language. The language of commerce has been engineered to describe the overt purpose of a thing, but cannot encompass fringe benefits or peripheral pleasures. It weighs the obvious against what in its terms are incomprehensible. When I drive from here to there, speed, privacy, control, and safety are easy to claim. When I walk, what happens is more vague, more ambiguous—and in many circumstances much richer. I am out in the world. It’s exercise, though not so quantifiably as on a treadmill in a gym with a digital readout. It’s myriad little epiphanies and encounters that knit me more tightly into my place and maybe enhance the place overall. The carbon emissions are essentially nil. Many more benefits are more subjective, more ethereal—and more wordy. You can’t describe them in a few familiar phrases; and if you’re not practiced at describing them, you may not be able to articulate them at all. It is difficult to value what cannot be named. Since someone makes money every time you buy a car or fill it up, there’s a whole commercial language built around getting us to drive; there’s little or no language promoting the free act of walking. Have you not driven a Ford lately?
[to read the essay in full click on the heading]
posted by temporal at 10/26/2007
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