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Tuesday, December 09, 2008

Dec 8, 2008 BBC Future of Journalism conference day 2: more reflections (part 1)

The more interesting of the sessions at the BBC’s Future of Journalism conference came on the second day.

Head of BBC Newsroom Peter Horrocks spent most of his session fielding questions from employees concerned about how their particular corner of the corporation would be affected by multimedia newsrooms. That aside, general themes from his presentation and responses to questions included:

  • a need for a broader range of skills, such as information design and software development
  • While strong single-platform performers will be encouraged to continue doing well on that platform, everyone else will be encouraged to work across platforms
  • a need to reach audiences the BBC (and other news organisations) are struggling to engage with, particularly young C2 audiences

User generated content

The second panel, on user generated content, was probably the most interesting of the two days - mainly because it was also the most diverse, including Sky’s Simon Bucks and Paul Hambleton from the Canadian Broadcasting Corporation alongside BBC Sport Online’s Claire Stocks, Matthew Eltringham from the BBC’s UGC hub, and Chris Russell from Future Media and Technology.

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