Palin's Plunge: Voters Sour on McCain's VP Pick By Thomas Edsall,

The more voters learn about Sarah Palin, the more wary they become. Once the focus of post-convention Republican euphoria, the Alaska Governor is now viewed as a serious liability to the McCain campaign.

As it stands, Palin's polling numbers are daunting: with the unfolding economic crisis, her favorable to unfavorable ratings have switched from a positive 40-30, according to a September 12-16 New York Times survey, to a negative 32-41 in an October 10-13 survey.

Palin is, additionally, costing McCain newspaper endorsements. Editor and Publisher calculated that as of Oct 18, Barack Obama led McCain 58-16 in the competition for the backing of newspapers. Many of the endorsements cited Palin as a factor in their rejection of McCain. The Salt Lake Tribune, which supported George W. Bush in 2004, commented that "out of nowhere, and without proper vetting, the impetuous McCain picked Alaska Gov. Sarah Palin as his running mate. She quickly proved grievously under-equipped to step into the presidency should McCain, at 72 and with a history of health problems, die in office. More than any single factor, McCain's bad judgment in choosing the inarticulate, insular and ethically challenged Palin disqualifies him for the presidency." The Kansas City Star, in turn, described Palin as "unqualified."