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Tuesday, November 04, 2008

Superstitions Roost In the Campaign

COLUMBUS, Ohio—Barack Obama’s Ohio campaign manager has neither shaved his face in a month nor has he shown up to the office without his Columbus Clippers baseball hat.

Aaron Pickrell associated Obama’s uptick in the Ohio polls in late September with his personal hygiene and wardrobe choices at that time, so he kept the look. With only hours left in the longest presidential race in modern history, Pickrell stalked around a rally here Sunday sporting a lumberjack beard and a dog-eared cap.

The final days are a mix of strategy and superstition for those most intimately involved in the campaign. They fret over the precision of turnout models and early voting numbers and polling but also take comfort in the unscientific rituals that have provided some sense of control in a wildly unpredictable political season.

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