Google joins world brands' top 10

In just 10 years, it has spawned a verb, revolutionised the media and made billionaires of its founders. Now Google has broken into the definitive list of the 10 most valuable global brands.
Interbrand's annual audit said the company, which has built on its dominance in internet searches to expand into software, video, mapping and web browsing, was "the undisputed king of the internet world", and its brand value had shot up by 43%, from $17.8bn (£9.7bn) to $25.59bn.